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Organic cotton’s threshold moment: Call for Collective Action

OCA Call for Collective Action

The organic cotton sector stands at a crossroads. The crop is positioned to become a cornerstone of apparel brands’ sustainability and sustainable cotton portfolios, offering benefits to farmers and the environment, while meeting the growing market demand for sustainable clothing. However, the sector is faced by a number of enduring challenges which result in a weak business case for farmers, sourcing- and reputational risks for brands, and the scattering of initiatives between different sector stakeholders. If no action is taken soon, this situation will progressively erode the public image of organic cotton, the interest of brands and retailers, and with it the willingness of stakeholders to invest in the sector, sending organic cotton into severe decline.

A coalition of sector frontrunners is willing to face these challenges to ensure the continued vitality and sustainability of the organic cotton sector. Therefore, they publicly commit to initiating and accelerating the development and realization of a unified sector vision and agenda.

We would love for your organization to join this movement. It is only through collective action that we will be able to capitalize on the existing enthusiasm for organic cotton—and to ensure that together, we can take this promising sector upwards and onwards. Read our Call for Collective Action here.